Research On The Evaluation Of Tourism Development Level In Wuping County Based On The Perspective Of Tourists’ Perception

The release of the "Guiding Opinions on Promoting the Development of Tourism in the Global" in 2018 marks the official rise of tourism in the region to the national strategy.In recent years,the county’s global tourism,which is mainly based on short-distance tourism,has been loved by consumers with its advantages of high efficiency and experience.The county cities have gradually become an important carrier in the tourism market.Wuping County has rich tourism resources and is one of the national tourism demonstration zones.With the continuous update of the construction of the national tourism demonstration zone construction,Wuping County also mentioned in its "14th Five-Year Plan".Global tourism demonstration zone to better meet the needs of tourism consumption.Tourist perception is an important criterion for evaluating the high-quality development of tourist destinations.From the perspective of tourists,we can better understand the needs of tourists.Based on the perspective of tourists,scientifically evaluates the level of tourism development in Wuping County.It is of great significance to re-examine the value value of Wuping County’s tourism resources,enhance the attractiveness and competitiveness of its global tourism,determine the strategy of tourism optimization of the global tourism in Wuping County,and promote rural revitalization.First of all,this article reads and sort out a large number of literature on related research on domestic and foreign tourism,tourism evaluation,and tourist perception.Based on this,it explains its concepts,connotations,research and development,and insufficient.The theory of integration theory and other related theories analyzes the current status of the global tourism development of Wuping County from the aspects of basic situations,tourism resources,and development status.Secondly,based on the visual angle of tourists,through consulting literature,reference to relevant national standards,and inquiring about experts’ suggestions,29 indicators are set up from the tourism conditions of Wuping County according to local conditions.Then build an evaluation index system for the development level of the global tourism development of Wuping County.Once again,according to the questionnaire data,the factors analysis method and IPA model are comprehensively used.The evaluation score of 69.1 in the development level of the global tourism development in Wuping County is generally reflected in tourists’ good evaluation of the level of tourism development in Wuping County,but there is still a lot of room for development.And using the IPA model to analyze and evaluate the factors that affect the development of tourism in Wuping County,and divide them into four parts: improving the advantageous area,maintaining the status area,improving opportunities area,and key improvement zone.Finally,based on the research on this article,it proposes to the whole region of tourism resources,optimizes the global tourism security services,and improves the optimization suggestions of the global tourism public transportation service system to promote the high-quality development of the global tourism in Wuping County and further promote the rural revitalization of Wuping County.This will promote the development of tourism development and provide certain reference significance for the development of global tourism in other similar counties.