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Study On Marketing Strategy Of Mact Brand

Posted on:2021-05-04Degree:MasterType:Thesis
Country:ChinaCandidate:E L LiangFull Text:PDF
GTID:2428330647960918Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In the development wave of the information technology and software industry,the traditional software development models have shown itself to be stretched in response to increasingly complex business and rapidly changing customer needs.Based on this,EP companies have to switch to agile development model,and then be able to quickly and continuously deliver customized software products with higher value to customers.When software projects switch to agile development mode,how to effectively improve the quality of software delivery is the focus of this article.This article first studies the concepts of project quality management and the basic theories of software quality management in the market.Next,it introduces the characteristics of the agile development model.Through literature search and specific project practice,the research framework and direction of this article are determined,the characteristics and methods of projects quality management under the agile development model are taken as the key research,and specific quality activities to improve the quality of software delivery are proposed.On this basis,I will take EP company as an example to analyze how it responds to the opportunities and challenges of market changes,take wireless network optimization project of EP company as the research object to explain its project overview and the difficulties and problems encountered in the quality management process,and optimize treatment plan to verify the feasibility and effectiveness of the project quality management activities from each quality management activity proposes,and finally reviews the whole project,refining the value and experience of the project and look forward to the promotion and application on other similar projects of EP Company,so as to enhance the company's competitiveness in the software delivery process and help it to strive for more project opportunities.
Keywords/Search Tags:agile development, quality management, project management
PDF Full Text Request
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