| In recent years,the informatization construction has brought great development opportunities to China's economic and social development.The integration of cloud computing,big data,5G and other information technologies with traditional industries is becoming deeper and deeper.Digital economy is also becoming an important engine for China's urban economic development.Along with the development of national information technology,software service enterprises are also facing the challenge and opportunity of transforming from the past "Just Imitate" to independent innovation in the process of high-speed market and technology development.The most challenging part of innovation is fuzzy front-end.The research on fuzzy front-end management of product innovation has been studied earlier in European and American countries,and has been widely practiced.But in China,the theoretical research is still in the stage of development,and in the practice of domestic software enterprises,the concept of fuzzy front-end and its management are still quite unfamiliar.This article's main research content is how to effectively manage the early stage of software product innovation,providing a reference for the common problem faced by many software enterprises in China.This paper takes W company as an example,and studies the problems and improvement of product innovation fuzzy front-end management.It adopts the research methods of literature research,file investigation,interview,questionnaire,on-the-spot method.First of all,the theoretical basis of "product innovation performance fuzzy front-end performance fuzzy front-end management" is established through the literature research on product innovation theory,fuzzy front-end theory and software innovation theory.Then,starting from the performance of W company's software product innovation,through questionnaire and interviews,it is found that there are obvious problems in software product innovation,such as serious overdue development,waste of development cost,product not favored by customers and poor return on product investment.Afterwards,the diagnosis found that the reason is the performance of fuzzy front-end is not in place,mainly reflected in the product concept is not complete and clear,and has not been verified,the market opportunity has not been fully identified and evaluated,and the business case of product innovation is not comprehensive.With the help of theoretical analysis,it is found that the root of the problem lies in the improper management of the early stage of software product innovation("fuzzy front-end"),mainly due to the lack of fuzzy front-end concept and management system,imperfect organization,weak management process and lack of technical methods.Lastly,combined with the previous research theory and the actual situation of W company,a set of fuzzy front-end management plan and supporting measures for software product innovation of government and enterprise customer market are designed to help W company improve the effect of product innovation by improving the management level of fuzzy front-end of product innovation.This paper analyzes the problem of fuzzy front-end for W company,and designs the improvement scheme of fuzzy front-end management based on relevant theories.The scheme integrates the theories of software product,fuzzy front end and agile management,which is of great innovative value to theoretical research.It also has important reference significance for many information service enterprises in the era of digital economy in China in the management practice of fuzzy front-end of software product innovation. |
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