Research On R&D Management Of Software New Products Of H Company

Innovation is the requirement of the development of the times,and innovative enterprises have a future.Innovative enterprises need innovative talents and innovative products,and they also need innovative new product R&D management systems.The long-term sustainable development of an enterprise not only requires the enterprise to master the latest technology and management methods,but also requires new product development and innovation.Therefore,in order to cope with the complex and changeable,fiercely competitive,diversified and personalized market needs,software information service companies must continuously innovate in many aspects such as new product development strategies,innovative front-end management,and new product development process management.Software new product development to meet environmental needs.And as a software agent company without core competitiveness,it needs research and development of new software products if it wants to successfully transform.Based on the theory of new product R&D management,this article analyzes the current situation and problems of H Company's background and product business,the internal and external environment and market positioning of the company,and new product development models.It collects,organizes,summarize the work,design the company's new product development solution in the areas of new product development strategy,market research and innovation front end,new product development process,new product delivery,new product R&D continuous integration,etc.And apply this solution to practice and evaluate the implementation effect,forming the research conclusions of software new product R&D management,so as to provide guidance for the company to develop more new products in the future.This paper analyzes and summarizes through a variety of research methods such as literature analysis,theory combined with practical methods,SWOT analysis,and PEST analysis.In order to achieve successful software new product development goals,company H needs to formulate new product research and development strategies and formulate an innovative cultural system.Establish a flexible organizational structure,increase the importance of the company's senior management,implement the software development platform technology strategy,and make innovative strategic decisions.Through the innovation fuzzy front-end management and market research,a standardized innovation fuzzy front-end process is formed,which accurately analyzes the market,locates the market segment,and investigates the real needs of customers.Upgrade new product R&D development process,adopt agile iterative development mode,effectively manage R&D team,and standardize product R&D performance management.Through information technology to ensure continuous integration of new product research and development,refined management of products,documents,code and collaborative office.So as to establish a software new product research and development system and achieve software new product research and development management effects.