An Analysis Of The Construction Of The Media Image In The Hani Ethnic

Through the categorized statistics of the Hani people's news reports of the People's Daily Online from 2008 to 2017,including the reporting time,the number of reports,the media(national media and local media),news sources,report topics,news genres and reporting areas,People's Daily Online has obvious tendencies in news sources,reporting areas,and the theme of the report.That is,the Hani people's news coverage of the People's Daily Online is based on the national media.The focus of the report is Hani culture news.The first area in the ethnic report points to Honghe Prefecture.Because the Hani people's report content of the People's Daily Online was biased in favor of focusing on the culture news of the Hani people and Honghe,the main cultural area of the Hani people,"culture" and "Honghe State" became the two major elements of the Hani media image created by the People's Daily Online.The characteristics of Hani people's media image reproduced here are mainly determined by cultural attributes,and Honghe is the cultural area pointed to by Hani people's media image.Based on the analysis of the Hani people's overall presentation by the People's Daily Online,the focus of Hani people's news reports,and the specific content of the report,this study finds out the attributes selected by the People's Daily Online to construct the Hani people's media image through news reports.The terraces are the core symbols of the Hani image of the media,culture is the essential attribute of the Hani media image,the protection is the attitude and position of the Hani news report,the Honghe State is the geographical attribute of the Hani media image,and the tourism perspective shows the media Hani The construction of a media image is a kind of production of "visitability".There are mainly three kinds of Hani media images constructed in this way:industrious terrace cultivators,national cultural revelers,and new-age life improvers.On this basis,this study makes use of the media culture and media construction theoretical perspective to analyze the Hani people's news reports of the People's Daily Online and the Hani media images constructed by the People's Daily Online,and finds out that the media content production and news of the Hani news reports of the People's Daily Online from 2008 to 2017.There is a tendency for texts to be typed and symbolized.The correspondingly constructed and reproduced Hani images embody the characteristics of type and symbolization,and form a kind of "watching"for“the others' culture".This kind of news content production model can not reflect the dynamic social reality and existing social issues,but also mislead the audience to the Hani people.After the above all of analysis,combined with the comparative analysis of Hani people's media image and social reality,it is found that:First,the Hani nationality as a "symbol existence" in the political report shows that the Hani people are weak in the political structure to some extent.Caused the disadvantages in the dissemination structure;Second,unlike the media landscape of development and progress in economic news reports,the Hani social economic development is behind the reality;Third,the media behind the ceremonial cultural revelry is increasingly serious.Crisis of national culture development;Fourth,social news reports cover the social issues faced by the Hani people in their single-dimensional coverage of "harmonious society".Through the above analysis,this study believes that Hani people's media image reappeared by the People's Daily Online in Hani's news reports through highlighting differences,"positive stereotypes" and "shading" is an "angelization".The Hani people's society in media construction is a picture of harmony,progress,and beauty.It does not see the true social,political,economic,and cultural contexts and problems faced by the Hani people.One of the issues that the study has considered from the beginning to the end is the media's simplification and superficiality in the process of reporting and presenting the Hani people.It is believed that the current media does not look at the production of Hani people's news reports into the true social situation of the Hani people.At the same time it masks many social issues.From a subjective point of view,to improve this situation requires the Hani people to strengthen cultural cohesion and use their own social and cultural resources to actively join the news dissemination pattern in order to gain control of their own right to speak.From an objective point of view,mass media was be given the expectation of "public field" should not become "filters"that mask social inequality.