A Case Study Of Shenzhen's Media Image In People's Daily From The Perspective Of Frame Theory

City image is the overall impression of the public on the city and the showcase of city's soft power.With the globalization of economy,shaping a good city image can not only improve the visibility and influence,but also benefit sustainable development of the city.As one of the earliest special economic zones implemented the reform and opening up policy,Shenzhen Speed in 1980's was praised all over the world.At the beginning of 21st century,however,Shenzhen encountered the problems of land,population,resources,and environment due to the reduction of national preferential policies.As a result,Shenzhen proceed the transformation of economic development pattern and urban governance.It is greatly meaningful to study how the transformations are reflected in the mass media,as well as what kinds of media image of Shenzhen constructed by these news reports.Based on the Frame theory and the news reports related Shenzhen in People's Daily from 2001 to 2021,this study deeply analysis the content and text character of People's Daily and the media image it construct with content analysis and text analysis methods.The research finds that the reports frequency shows a wave decreasing trend.Politics,economy and people's livelihood play a dominant role in the topics of reports.News reports are dominated by news and communications,news sources are dominated by media or officials,and reports tend to be positive.In terms of reporting strategies,People's Daily uses metaphors,agenda setting to construct the media image of Shenzhen.The news reports of People's Daily can be classified by 6 news topics including politics,economy,people's livelihood and society,culture and sports,education and technology.This study finds that People's Daily constructs a political image of"experimental field" and "pioneer" of reform and opening up,the model of reform and innovation,as well as an efficient,pragmatic and service-oriented government.From the perspective of economics,the reports shape the image of an international innovative city with vigorous import and export trade and successful economic transformation.From the cultural point of view,it presents the image of a city of love with booming culture industry and plenty of cultural and sports activities.In terms of the environment,People's Daily outlines the image of an environmentally friendly city with harmonious coexistence between man and nature,green,low-carbon and sustainable development.