Innovation Of Network Variety Show Mode

Dunk of China set a record for China's original online variety show ratings at the end of 2018,and was bought by Fox Media Group overseas copyright,becoming a successful case of exporting domestic original variety shows to earn foreign exchange.From the perspective of mode innovation of network sports variety show,this paper studies the development process and main types of network variety show in China,and points out that the present situation and problems of network variety show of sports reality show in China mainly lie in the uneven quality of programs,excessive dependence on star effect,homogenization of program mode,lack of interactive guidance of network,lack of localization elements of program Three aspects.At the same time,through the study of the program mode and the reasons for its success,it is found that the program has made a successful practice with exemplary significance in the integration and innovation of competitive sports and variety reality show.The new topic selection and expression form break the rules,fragmented editing,clean narrative and other creative techniques enrich the competitive sports reality show Sports not only play an important role in science popularization,but also play a role in popularization.It is concluded that in the production of network sports variety show,on the one hand,it is necessary to select materials for the project and excavate the plasticity of the program in the traditional culture;on the other hand,the program form should be changed and innovated to pay attention to the youth culture;secondly,the program production should be refined,and the interaction with the audience should pay attention to emotional accumulation;finally,the communication matrix and layout of the program should be wider and open at the same time Develop program derivatives to achieve a breakthrough in the industrial chain level and achieve a win-win situation of culture and entertainment.