| With the continuous enhancement of entertainment function of TV media and the rapid growth of the proportion of variety entertainment programs,TV variety shows have become an important part of contemporary Chinese television culture.As a variety show with the broadest audience,the highest ratings,the best advertising efficiency and the most influential TV show in China at present,it has become the most competitive strategic highland for National Satellite Television,and the idea of "getting variety artists to have the world",which plays a very important role in TV variety shows.CCTV launched "come on! to the future”,the inclusion of light entertainment elements in the tone of scientific rationality and the public interest in education not only subverts the boring information inculcated in the past,reactivates the public's interest in science,and at the same time perpetuates the programme's dissemination of science and culture." The main function of promoting public scientific literacy has triggered the popularity of the audience once broadcast,and the cumulative reading of Weibo topics has reached as high as 1.91 billion times.CCTV in many entertainment-based Reality Show to create a popular science program,as the mainstream media to highlight the value of national television.This article with"refueling! To the future as a sample,from institutional innovation,marketing innovation,and The purpose of this paper is to analyze the birth and dissemination of programs from three aspects of innovation,in order to provide some useful thoughts for the TV expression of scientific universal programs.First of all,this paper analyzes the political culture and media technology background of the development of popular science variety show,and deeply analyzes the innovation of the current popular science variety show from the two levels of system and marketing,and makes an in-depth analysis of the innovation of the current popular science variety show and "refueling!" This paper analyzes the background and communication characteristics of the future program,and analyzes the scientific attitude of the program in the audience with the method of questionnaire survey.Chapter three details "come on! To the future science variety show multi-media technology integration innovation,audience demand innovation and innovation at the level of intention.The conclusion of this article is reflected in the following points: first of all <refueling! "towards the Future" as a popular science variety show,can use multimedia technology in the program creation system innovation,secondly,the program in the marketing level is mainly reflected in the focus on audience needs.No theme mode and fixed guest symbolization reflect the intention of innovation.Finally,according to the conclusion of the research,this paper puts forward some suggestions for the development of variety show.The innovation of this article mainly reflects in: the topic innovation,this article chooses the popular variety show < refueling! Research into the future.Secondly,the research method is more innovative,using the method of questionnaire investigation and interview to explore the influence of the program on the audience's scientific knowledge level,scientific attitude,scientific consciousness and behavior,and so on.Thus from a number of perspectives to analyze the survival and development of popular science variety shows.This article passes the introduction "refueling! Analyze the current status of the program in terms of its ratings,audience base and business value.From the program mode innovation,symbolic construction and human feelings show three aspects to show "refueling!" To the future,and hope to sum up some experience,which will provide useful inspiration for the future development of this type of variety show. |
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