Innovation Of Network Sports Variety Show

Dunk of China set a record for the viewing of China's original online variety sports reality show,and was bought overseas copyright by Fox Media Group,becoming a successful case of earning foreign exchange from the export of online original variety shows.The study of its program mode innovation has high practical application value.From the perspective of network sports variety show model innovation,by studying the development process and types of network variety show in China,this paper focuses on the development status and existing problems of network sports reality show,such as uneven program quality,over reliance on star effect,homogenization of program model,lack of network interactive guidance,lack of local cultural elements and so on.Taking the network variety show Dunk of China with original influence as an example,this paper analyzes the reasons for the success of its model innovation,and finds that the program has made a successful practice with exemplary significance in the integration and innovation of competitive sports and variety reality show,especially in the aspects of novel schedule setting,fashionable cultural elements and plot narrative skills,which enriches the expressiveness and viewability of competitive sports reality show,It not only popularizes sports knowledge,but also adds the charm of China's online variety show.Therefore,in the innovation of network sports reality show,we should not only excavate and absorb traditional cultural elements in form,but also contain popular youth culture in program content,so as to make it high-quality with star,strengthen the emotional interaction between the program and the audience,and in the process of program promotion,we should also multi-channel matrix layout and develop program derivatives to achieve a breakthrough in culture and entertainment.