The Innovative Research On The Network Variety Show "Wonderful Flowers"

In recent years,due to the continuous popularization and progress of the Internet,the online video industry has gradually emerged.For online platform videos,they are usually produced and transmitted to audiences in various forms and channels.Some online self-made variety shows are adopted This form has been well spread,breaking the dominant market position of traditional variety shows,increasing the audience,and promoting the expansion of its own scale.Online variety shows have developed rapidly in recent years,and various programs have emerged one after another.The academic research on online variety shows has never stopped.Under this background,"The Strange Flower" came into being.This program not only fills the audience's spiritual world.At the same time,compared with traditional TV media,it also presents unique advantages,such as a wide range of communication audiences,role settings tending to be civilians,and content settings showing flexible and diverse characteristics.This article will discuss the innovative research of the network self-made variety show "Qi Pa Shuo" in four parts:First of all,we will explore the innovation of the production and broadcasting mode in "Wonderful Talk".This program mainly uses the Internet as a transmission channel.Therefore,compared with other programs,it has its own unique advantages and has also improved the competitive ability of "Wonderful Talk".It has a unique dissemination point,and as the main network self-made variety show transmission channel,it determines the huge potential of the platform,especially the convenience and comfort of mobile devices.It is the best-selling and popular network self-made variety show "Qihua Shuo" important reason.Secondly,this article compares the character setting of "Wonderful Flowers" with traditional TV variety shows,and concludes that network self-made variety shows have unique characteristics.Because it relies on advanced Internet technology,it forms a new era of video industry.A new form.Thirdly,it discussed the innovation of product placement in the network self-made variety show "Qihua Shuo".Product placement is the product of cooperation between the interests of advertisers and program producers.The design of advertising placement methods can reflect the advertising thinking and advertising production level of the program producers.Finally,this article analyzes the development trend of online variety shows through the innovative strategy of "Wonderful Flowers".Various self-made videos and self-made variety shows on the website are constantly updated and developed in all directions,bringing audiences Rich content themes.According to the development of the Internet,online variety shows are constantly updated and developed in form.Only by paying attention to taste,improving goodwill and exerting positive energy can online variety shows become better and go further.