Research And Implementation Of Insurance Products Proposal System

Insurance products proposal system is the most important one of the insurancemarketing support tools. Due to the current insurance marketing is not standard, lowefficiency,and insurance products maintain low efficiency high cost, through the insurancemarketing, the present situation of insurance marketing management and the analysis of theproblems faced, in the most insurance enterprise actual business requirements,we have putforward a insurance products proposal system design scheme. By using of the algorithmengine, scripting language description methods design a kind of property-casualty and lifeinsurance unified algorithm and adopting J2EE framework and B/S structure, we design andrealize a kind of insurance products proposal system.Our research work mainly focuses on the following several aspects:1Through the insurance marketing, insurance marketing management, productproposals, insurance algorithm, the present situation of insurance marketing management andthe analysis of the problems faced, in the most insurance enterprise actual businessrequirements, we have put forward a insurance products proposal system design scheme, fromthe economic, technical and social environment of the implementation of the feasibilityanalysis.2According to the insurance product characteristics: variety, product definitioncomplex, and product maintenance of high efficiency low cost, we have employed thealgorithm engine, scripting language description methods, and realized a kind ofproperty-casualty and life insurance unified algorithm, thus improved the product definitionand algorithm maintain speed and flexibility.3Adopting J2EE framework and B/S structure, we have designed and realized akind of insurance products proposal system.4Based on this system in the actual environment in the application and the analysisof application effect, we verified the design scheme, the feasibility and practicability.The insurance products proposal system has been applied in a company’s operations,effectively regulated the company insurance marketing behavior, and promoted the insurance marketing efficiency and quality and also reduced the maintenance cost of insurance products.The design scheme for other insurance companies and insurance intermediary companymarketing support also has practical significance.