The Design And Implementation Of Insurance Marketing Organization Management System For Linyi Agricultural Bank Of Health Company

With the rapid development of insurance,social awareness of the insurance is also gradually increased,which followed by the insurance industry's greater requirements to the marketing organization and management.In recent years,insurance pays more attention to marketing organization and management,because more scientific and rational marketing organization and management can improve the company's business income better and thereby promote the healthy development of the company.Therefore,the Linyi Agricultural bank of life decides to develop an insurance marketing organization and management system to strengthen the company's information technology,and continuously improve the sales level of company's sales staffs,so as to promote the company's competitiveness in the insurance market.Linyi Agricultural bank of life Company's insurance marketing organization and management system adopts the popular SSH development framework and the MVC design pattern.This distributed system development can improve the efficiency of the development.The system structure is B/S mode.Development language is Java language,the system page design uses JSP technology,the background database uses SQL Server 2014.The design process of the system adopts the object-oriented analysis and design method,and uses the UML standard modeling language to define the various stages of the system.Linyi Agricultural bank of life Company's insurance marketing organization and management system mainly realizes five functions:marketing team management,marketing personnel management,assessment information and report inquiry,data processing management and plan management.Among them,the marketing team management function includes the team basic information management,failure management and team education and training management three sub-functions;marketing staff management function includes personnel basic information management,personnel changes management,from the company management,rank management,personnel education and training management and personnel assessment and management six sub-functions;assessment information and report query function includes assessment information query and report information query two sub-functions;data processing and management function includes supply charge management and daily scoring management two sub-functions;planning management function includes institutional planning management,Team planning management and personal planning management three sub-functions.The promotion and use of Insurance marketing organization and management system can strengthen the Linyi Agricultural Bank of life company's marketing staff management and improve the management efficiency of marketing activities,so as to increase the company's sales and strengthen the company's market competitiveness.