Gansu Traditional Chinese Medicine Trading Center Investigation And Research On The Use Effect Of New Media

Longxi county,as one of the important areas of planting and trading of traditional Chinese medicine in Gansu province,plays an important role in the development of traditional Chinese medicine industry in Gansu province.By means of questionnaire survey and in-depth interview,this paper takes the application effect of new media in Gansu TCM trading center as the research object,deeply discusses the use of new media by local TCM production and business users,and analyzes and studies its use effect on this basis.The research found that: different forms of media use produce different utility,so there are differences in the use effect.Different forms of media complement each other and jointly play a role.The application of new media has initially changed the traditional trading methods.Online trading has started to combine with offline trading,but in general,the traditional trading methods still occupy the mainstream.At present,due to the low credibility of the platform,the information supply is inconsistent with the actual information demand,resulting in the current new media platform information is not enough to meet user demand;The new media platform promotes the awakening of the awareness of the Internet of more traditional Chinese medicine merchants,and they begin to try to solve problems through the Internet.