Research On The Cause And Production Logic Of Short Video Spectacle Phenomenon

With the continuous development of Internet technology,short video platform has entered a period of rapid development.In its short audio-visual space,it uses cool media technology,rich theme content and dramatic performance to create a powerful audio-visual symbol feast.In the context of a relatively overproduced consumer society,short video constantly provides the stage,manufacturing topics,production symbols,creating a warm Carnival and a grand "landscape".However,the splendor on the surface of short video landscape is just a kind of sensory stimulation.While extending the human sensory experience,it also weakens the ability of human abstract thinking.The current instant pleasure covers the deep meaning pursuit.People's emotional fluctuation and thinking ability are gradually controlled by the visual landscape.The short video landscape is the product of the development of culture in the Internet age.It deconstructs the real world and makes all the things we see virtual and unreal.For all kinds of "illusions" produced in the process of its landscape,the essence behind them is complex problems such as social culture,commercial capital,mass entertainment,value struggle,etc.There is no doubt that short video and landscape are in deep agreement.People share life,food and shopping on the short video platform,arouse the public's resonance,make them obtain the sense of identity that is hard to get in the real world,meet their needs of self realization,and every user who is addicted to the illusory beauty begins to change from addicted to curiosity hunting to habits and numbness,which is lost in the intangible Go to freedom and creativity and become one-way people.With the advancement of traffic service and the innovation of 5g technology,short video will get more and more people's favor and intensify the trend of landscape.To explore the causes of short video landscape and avoid users jumping into the illusion trap,this paper summarizes and summarizes the unique production logic of short video landscape from the perspective of landscape social theory,so as to provide relevant basic theory and reference basis for short video practice.The main body of the thesis is divided into four parts: the first part mainly discusses the presentation of short video landscape,mainly from the social and cultural transformation,the development of media technology,the drive of economic interests and the public demand for entertainment to summarize the reasons for the formation of short video landscape.The second part demonstrates the manifestation of short video landscape alienation from the content,form and the impact on the audience.Short video intensifies the trend of landscape.In the third part,from the perspective of the social theory of landscape,the production logic of the short video is summarized and analyzed.Finally,it summarizes and reflects the positive and negative effects on society and individuals behind the generation of short video "landscape",so as to arouse people's attention to short video "landscape",and help to create a good media ecological environment.