The Research On Tik Tok Funny Short Video From The Perspective Of Media Spectacle

As one of the most popular short video social software today,Tik Tok,with its advanced media technology and short and fast dissemination features,creates a good-looking,funny and sensory impact video images,becoming a new spectacle "birthplace".As the audience's favorite type of Tik Tok,funny Tik Tok short video has obvious entertainment characteristics of popular culture and internet culture,with the support and guidance of Tik To's media technology,it shows the essential character of spectacle with exaggerated unique characters and language expression,highly conflicting and dramatic storyline arrangement,and the extreme display of the essence of spectacle.The new media spectacle created by Tik Tok platform and users gradually penetrate into the life of the public,affecting the public's perception and behavior.Funny Tik Tok short video shows the realistic representation of spectacle at four levels: visual,discourse,narrative and interactive.Through the comprehensive analysis of 500 funny short videos from December 6,2019 to February 6,2020 from the top 50 users of the funny Tik Tok short video Comprehensive Ranking,we found that the visual images that resort to sensory impact,carnival discourse expression,the diverse narrative subjects and methods,and the interactive way of emotional substitution,mean that the spectacle can be comprehensively and multifacetedly integrated into the life of the masses.The reason for this is that the development of Tik Tok's media technology,together with the user's demand for speech expression and entertainment,has contributed to the creation of the Tik Tok funny short video spectacle.In addition,the transformation of visual consumption and the drive of commercial capital are also the reasons for the creation of new media wonders.The existence of the phenomenon of Tik Tok funny short video spectacle has promoted the expression of grassroots discourse,the public through spoofing performances to dissolve the social dichotomy,and manifest the value of personal survival in the self-writing.At the same time,the sharing of the rights of entertainment production allows the masses to participate in the process of meaning production,and in this participation to realize their own commercial value in a more diverse way,guiding the social consumer culture.However,from the perspective of cultural criticism,the spectacle of Tik Tok funny short videos also leads to a certain extent to the dismantling of individual subjectivity,the hindrance of creativity and the obscuring of social life.In the time of "fascination" with spectacle,the individual'sdesire for pleasure gradually replaces the contemplation of meaning,leading to the absence of subjectivity.On the other hand,the routine spectacle production mode of funny video has eliminated the user's individual creation,the real consumption and entertainment desires of the masses are obscured,the real and ordinary life scenes are dramatized,and the boundary between reality and images is blurred more and more,and the masses become the ones who are deep in spectacle and do not know themselves.