Short Video Criticism From The Perspective Of Spectacle Theory

In the 1960 s,the founder of situationalism and the French theoretical home,I.Debord,founded the "landscape society" theory system.Since then,American media scholar Douglas Kellner has further proposed "media" on the basis of "landscape".The spectacle of this theory.As a social and cultural phenomenon,“the spectacle” shows the audience a rare image in real life through a series of visual symbols.It is a kind of representation that is good and good-looking and very stimulating.It is often behind the consumer society.The production form is directly related,and the images in the image reflect contemporary social relations,values and lifestyles.Throughout the moment,the "media spectacle" has become a basic feature of Chinese society.If it is in a hot trend,it is a short video of people's daily life.It uses fragmented performances to create powerful audio-visual meals through advanced media technology to stimulate people's senses;not only for wonders.Providing the "stage" of the show,and actively participating in the creation of wonders.However,the cool and exciting on the short video surface is only a kind of visual stimuli.It is the result of packaging with media technology.The essence behind it is social culture,economic capital,mass entertainment,ideological struggle and so on.problem.It can be said that short video and wonder culture are perfectly matched.What is the spectacle phenomenon in the short video of vibrato? What negative effects does its spectacle bring?Based on the above analysis,this paper takes the spectacle theory as the research perspective,taking the most representative short-sounding video APP of the moment as a case,according to the "theoretical basis: the media spectacle theory ? the spectacle analysis of the vibrating short video ? the vibrating short video The reason for the spectacle alienation ? the reflection on the spectacle phenomenon of the short video platform is unfolding.Firstly,the spectacle theory is fully combed,and then from the content level,the consumption level and the scene level,the construction method of thespectacle in the short video of the vibrato is analyzed,the characteristics of the spectacle are investigated,and the essence of the consumer culture and the pleasure culture is carried out.Interpretation;followed by media technology,social culture,audience personal psychological appeal,economic development and consumption power and other factors to explore the reasons for the formation of spectacle alienation.Finally,I will reflect on the addiction,the loss of self and the pursuit of rational thinking brought about by the short video visual wonders.Strive to provide a reference for the development of short video through the comprehensive interpretation of the phenomenon of vibrating wonders,and also enable the audience to maintain a clearer understanding of the spectacle.