| At present,Tik Tok short video has become an important communication method favored by major platforms,users and capital by virtue of its advanced media technology,the production method that combines PGC and UGC,and its short and fast transmission characteristics.The richness and novelty of content,the variety of innovations in form,and the fun and interesting interaction make Tik Tok short video quickly become a new media spectacle in the new media environment,presenting users with a dazzling visual feast.Among them,baby short video is a popular type of vibrato short video.The dramatic plot interpretation and the strong image shaping greatly affect the formation of users' thinking mode and ideology,relying on prominent popular culture and Internet.The entertainment characteristics of culture and its implicit consumer cultural attributes have become a unique cultural phenomenon intertwined with social reality,group fantasy and commercial capital.The Tik Tok baby short video shows the realistic representation of the new media spectacle in the three levels of symbol,narration,and discourse.After a detailed analysis of the top 500 videos on the Tik Tok baby short video popular video list from June 25 to October 25,2020,we found preconceived symbols that enhance audiovisual perception,focusing on dramatic effects and audience height The resonant narrative method,subverting conventional expressions to create contrasting effects,makes the seemingly plain childlike and childlike innocence,under the packaging of beauty filters,scene effects,and magical music,presents a very attractive vision The product bursts out a powerful entertainment factor and successfully provokes the user's visual nerves.The reason is that Tik Tok short video has caught the fast train of media technology development,and the user-friendly operation lowers the barriers to entry for users,making grassroots free creation and self-expression a reality,and the "simulation world" brought by the wonders to a certain extent It has eliminated the gap with reality.In the new media environment,the identity of mobile phones as children's "electronic nanny" is increasingly manifested,and the interactive scenes of family members are transformed into virtual social interactions on the screen,creating the illusion of family joy.A large number of mechanized account operation teams are well versed in the benefits of money-driven and realized the carnival of capital.In addition,the social psychology of the audience is also one of the important driving forces.Adults who shoulder heavy burdens urgently need an outlet for emotional catharsis.The appearance of short videos of cute babies has awakened the inner innocence to some extent.The formation of a baby short video spectacle on the Tik Tok platform highlights the fusion and collision of self-centered children's subculture and mainstream culture.The user unconsciously pushes the privacy of the baby to the screen in the experience consumption,and the perceptual visual consumption realizes the commercial value under the hidden spectacle.However,some baby short videos on the Tik Tok platform confuse the distinction between vulgarity and elegance,focusing on visual stimulation,emphasizing traffic harvesting,and despising or ignoring the guidance of public opinion,making Internet celebrities an ideal career for many children,which is not conducive to the growth of children,and even It deepens their social anxiety,which must arouse people's attention. |
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