Research On IQIYI Self-produced Music Variety Shows

As a form of sound expression,music has always played a crucial role in TV programs.With the development of TV programs,the types of programs are becoming more and more clear.In some programs,music becomes the main communication content,and TV music programs are thus formed.Although this kind of program has a wide range of audiences and the nature of both refined and popular,but in the whole army of Chinese TV programs,compared with news programs,life service programs,still only occupy a small part of the space.Under the standard of TV system,the expression content and form of music programs are also limited in many aspects.However,the arrival of the Internet era has given new vitality to music programs.It can be said that the early network music programs were born out of TV music programs,but in the process of development,the differences between the two are getting bigger and bigger.Since 2010,the expression of TV music programs has become more and more diversified,with new expression techniques and diverse ideological connotations being integrated into them,which makes the online music programs become naturally colorful since their birth.This paper focuses on iQIYI,a mainstream online video platform in China,takes iQIYI homemade music variety show as the research object,and tries to analyze iQIYI homemade music variety show from multipleperspectives by using literature research method and text analysis method.The first chapter defines the relevant concepts and sorts out the development process of online self-produced self-produced music programs and iQIYI homemade music variety shows.The second chapter summarizes the development strategy of iQIYI homemade music variety show.The third chapter analyzes the text of iQIYI homemade music variety show and summarizes several forms of the show.The fourth chapter explains the cultural characteristics of iQIYI homemade music variety show from two aspects.Chapter five puts forward some Suggestions for the future development of online self-produced music variety shows.This paper points out that the production of online self-produced music variety shows should put quality first and play a role in promoting the coordinated development of China's music industry and music industry.