Research On Problems And Countermeasures Of Self-produced Variety Show In Domestic Video Website

With the development of internet technology,video websites such as Youku,IQIY,Tencent TV and Le TV have gradually risen since 2005.Due to the high cost of copyright programs,sources of income instability,content homogeneity and other factors,video websites are generally at a loss in the early stages of development.The major video sites began to actively explore new ways.Video websites self-produced variety show with high flexibility,interactive features,has been recognized by more and more Internet users and favored by the market.They also bring considerable advertising revenue and users to video websites,and major video websites will develop in succession focus on the field of self-produced variety.However,due to a lack of experience,self-produced variety show has encountered problems in terms of content,production,operation and management during their initial development,rapid development and full-scale explosion.If video website Self-produced variety show wants to seek new breakthroughs,they should start from several aspects.First of all,the content is to insist that the content is king,broaden the creative sources.Use professional generated content plus user generated content mode,exert user generated content "long tail effect";Make rational use of big data,promote the programs to be more and more vertical and diversified;Pay attention to the cultural attributes of programs and give full play to the media education function;Improve the match between guests and programs.Second,the production,we must improve the production system.Use Internet thinking to build "self-produced variety" teams and set up the concept of quality,pay attention to the production of programs.Then the operation,digging video website self-produced variety show's derived value.Promote the video website "self-produced variety" brand shaping;Attention to user's experience,combine with" show+" business model,create Internet Protocol industry chain.Finally,management,standardize the management system.Clear "gatekeeper"responsibilities,establish multiple assessment criteria,so that the video site self-produced variety shows will develop to a more standardized direction.