The Study Of Iqiyi Network Self-produced Variety Shows Under The Aesthetics Of Reception

iQIYI,as a leader in video websites,took the lead in turning into homemade content in 2011,and gradually realized the structure of pure content and high-quality content in all aspects of self-produced dramas,network self-produced variety shows,and financial and sports content.In the self-produced variety show,iQIYI fully explored the great potential of self-produced variety developmentand grasped the huge potential market of the web variety show,gradually realized the "Daily Variety" system,and obtained "best original video column produced party" award in 2013.Since 2011,iQIYI has successfully created many highly-advanced self-produced variety shows."U can U BiBi" and "The Rap Of China" have become phenomenal network self-made variety shows,marking the acquisition of iQIYI's self-control strategy Great success.On March 29,2018,iQIYI successfully listed on the Nasdaq in the United States,marking another major breakthrough in the development of iQIYI.While introducing novel online home-made variety shows,iQIYI is also constantly improving thelevel of program production,optimizing the content structure,paying attention to the audience's aesthetic needs and experience,andensuring the high quality and high standards of self-produced variety shows and winning a good reputation.This thesis takes iQIYI self-produced variety shows as the research object,and uses the relevant theories of the reception aesthetics to research the iQIYI network self-produced variety shows.The full text is divided into three parts:introduction,subject,and conclusion.The introduction part introduces the background,purpose and significance of the topic,literature review,related concepts and keywords.The main part of this article includes five chapters:The first chapter analyzes the reception aesthetics background of network self-produced variety shows from the perspective of accepting aesthetics;analyzes the research significance of self-produced variety shows in reception aesthetics from the reality shows and talk shows;and summarized the characteristics of the network self-produced variety shows.The second chapter focuses on iQIYI as a case study object,summarizing the development history of iQIYI's self-produced variety shows,and analyzing the representative shows "U can U BiBi"and "The Rap Of China",which can help us form a certain understanding of the subject of this article.The third chapter puts the subject's idyllic art under the aesthetics of receiving aesthetics and analyzes it in three sections:In the first section,based on the changes in the audience relationship,a step-by-step analysis of the status of the audience has been made,and analyzes iQIYI's success in dealing with the audience relations from iQIYIrs big data analysis,Advertising marketing,brand building,and membership payment modes.The second section starts from the aesthetic expectation and analyzes the attempts of iQIYI's self-produced variety shows to achieve public aesthetic expectations,cultural expectations,emotional expectations and identity expectations.It demonstrates that the manifestation of multiple values needs to meet the diverse aesthetic expectations.The third section starts from the relationship of readers in the reception aesthetics,analyzes the attempts of iQIYI's self-produced variety shows to grasp the relationship between ""potential readers" and "realistic readers",and argues that the online self-produced variety shows must pay attention to their own audience,continuously guide the potential audience to the actual audience,to achieve the effective dissemination of programs.The final part of the conclusion is the summary of this article as well as the reflection on iQIYI's self-produced variety shows and their expectations for their future development.This article attempts to understand the development status and characteristics of the network self-produced variety shows and the self-produced variety shows of iQIYI through the use of the theory of reception aesthetics and internet thinking,and understand the attempts made by iQIYI in terms of content structure,marketing methods,and development strategies in the perspective of accepting aesthetics.understanding of the success factors in the development of iQIYIFs self-produced variety shows,and fully recognizes that the audience's role in the production of online self-produced variety shows.in order to provide reference and reference for the development of self-made content on the Internet platform.