The Study On The Communication Of Network Self-produced Variety Show

In recent years,Chinese network self-produced variety show has been in popularity and widely acknowledged.Through observing,author found that it is related on the production of the video site,the content of the show and the preference of the audience.After research,the author believes that there are four issues highlighted by deep research in the process of development of network variety shows.The network character of self-produced variety show needs to be improved.The content of the show is lack of originality.The scarcity of audience awareness and relevant regulations also lay barriers to the advancement.In this article,the author analyzed some reasons and provided some practical solutions.· The producing team should define what the form of network self-produced variety show is.· The show should improve the originality itself.· Increase the audience awareness.· Our country should put forward some specifications.This article is written through the perspective of process of communication with the method of literature research,text analysis and questionnaire survey.With the combination of the knowledge "5W" pattern,there are three main factors which are communicator,the content of communication and the audience that author studies through the process of network self-produced variety show.First,this article explains the definition and the types of network self-produced variety show.It generalizes the situation of the development of Chinese network self-produced variety show.Then,it studies different communicators of network self-produced variety show,and the reason it develops.It explores the advantages of the content of network self-produced variety show.And also it searches the watching activity and the content preference of audience.At last,this article points out the problems and the plans during the process of the development of network self-produced variety show.Even though Chinese network self-produced variety show gets a fast speed of development,there are lacks of related specifications.Through analyzing the trend and summarizing the problems of network self-produced variety show,we can find the plans to solve the problems.It does have some practical reference value to regulate Chinese network self-produced variety show industry and the development of the show.