Analysis Of The Network Communication Characteristics Of "iqiyi" Self-made Variety Entertainment Programs

Generally,a video website refers to an operator that obtains a national operation license,uses the network as a transmission medium,uses the video as the main content to transmit content,and provides network users with a series of video-centric services.In 2006,the number of users and video traffic of professional video websites in China increased significantly,marking the birth of "a steamed bun-triggered bloody case" that started with the birth of China's Internet.After that,the professional video sites gradually into the public's field of vision.IQIYI Company is a video website set up by Baidu,was named "QIYI" in 2010.After the establishment of the IQIYI Company,"enjoy the quality of Wyatt" is their business philosophy to quality user experience for the operating principle.As a video operator with a technology company background,the IQIYI Company started to make its own way on the basis of continuous technological innovation to ensure the user's fluency and clarity of viewing.The content characteristics,audience analysis and marketing strategy of "IQIYI" was analyzed in the paper,variety entertainment home-made programs,and expounds the network communication characteristics of IQIYI;home-made variety entertainment programs in view of the network.The contents include the analysis of the types of topics,the analysis of the characteristics of the program language,the analysis of the characteristics of the characters,the analysis of the audiences' behavior of the audience,the way of audience participation and the choice of the audiences.In order to express the operational strategies,the audio-visual technology,high-quality content,as well as topic marketing was analyzed in the paper.