Research On The Development Strategy Of Digital Publishing Of Commercial Press

With the development of the Internet and the rapid progress of digital technology,media convergence is increasingly intensified,traditional publishing industry is facing severe challenges,but also ushered in a new vitality.Digital publishing technology,on the other hand,the innovation for the publishing industry has brought new development prospect of digital reading become the norm,digital publishing has become a new type of traditional publishing enterprise together with a view to profit points history under the impetus of the technology advance,a change in the digital technology published a breakthrough to speed up the traditional publishing industry is facing new development opportunities and what strategies to cope with challenges of the digital age is the hot topic of publishing industry in recent years.This paper selected the Chinese old commercial press publishing enterprises,as the research object as the commercial press as traditional publishing industry in China,in 2002 began to march to digital publishing field,by making full use of its own brand advantage and content development of database development according to the resource advantage,such as on-demand publishing business development tool APP paper electric synchronization and publication in co-operation with other countries' public life digital publishing books,and so on,through the digital publishing to explore 18 years,the commercial press in the digital publishing road more walk more far,in terms of digital publishing,the commercial press to traditional publishing enterprises to make a good demonstration but,at the same time,the commercial press digital publishing is facing many challenges,such as industry competition is intense,digital publishing talent there is big gap,copyright protection faced with many problems in the process,and the commercial press still exist some problems in the digital publishing business,etcThis paper adopts case study method literature research comparative analysis method for research of the commercial press in the development of digital opportunities and challenges are analyzed,and analyzes the digital publishing development strategy of the commercial press,after the analysis of the commercial press digital publishing some of the problems existing in the development process,and put forward the corresponding solution measures to solve these problems through research and analysis of this article provides some references for the digital development of the commercial press,as well as the commercial press of traditional publishing enterprise digital business to provide the reference.