Research On The Development Of Digital Publishing Of Guangxi Normal University Press

With the development of the integration of media and information technology,new changes have taken place in the content,form,and carrier of publications.The rise of the Internet industry has also stimulated more vitality for the digital publishing industry.University publishing houses must not only develop traditional publishing,but also seek benefits in the field of digital publishing.Developing a new publishing market through its own innovation is a problem that university publishing houses must face and solve.Guangxi Normal University Press has a long history of development.While developing traditional publishing,actively exploring and creating digital publishing with its own characteristics is of great significance to the future development of publishing houses in accordance with the trend of the times.This paper takes Guangxi Normal University Press as the main research object,and analyzes that the driving force and opportunities for the development of digital publishing in publishing houses are the support of national policies,the digital transformation of the publishing industry,market expansion,the advantages of the publisher's own content resources,and the rapid development of digital publishing and reading.At present,Guangxi Normal University Press' s digital publishing development models are mainly divided into three types.The first one is mass digital publishing model,including e-books,audio products,knowledge communities,etc.The second one is educational digital publishing model,including digital teaching materials,and online education auxiliary products such as Duxiu School APP,video course products,etc.The third one is professional digital publishing model including professional database and international multilingual professional content platform.Guangxi Normal University Press inevitably faces some difficulties in the development of digital publishing.Firstly,the top floor is poorly designed,and the lack of clarity in resource allocation and development direction leads to insufficient product branding.Secondly,there is a lack of financial support and uneven distribution of publishing houses.Thirdly,the digital talent training mechanism is not perfect.Fourthly,the digital publishing products affected by weak technology lack innovation.Fifthly,the wide range of digital publishing products has caused products to fail to accurately target user groups and lack market expertise.It is necessary for Guangxi Normal University Press to optimize the development of digital publishing based on its high-quality content and brand advantages.On the premise of optimizing the top-level design,attracting capital investment and cultivating and introducing talents is the development path.Strengthening technical cooperation and development is the core force,and market segmentation is the key.Only by objectively and scientifically facing the problems existing in its own development and improving and optimizing it in time,can publishing houses promote the digital development of publishing houses faster and better.