University Press, The Development Of Digital Publishing And Countermeasures

With the development of information technology and the Internet, the spread of culture in modern society is no longer confined to traditional forms of communication media, Internet-based forms of cultural transmission gradually widely accepted. Accompanied by changes in reading habits and the environment, traditional publishing what has been showing is not adaptive is difficult to satisfy people's reading needs and diverse personality in the digital information age. "digital publishing" for its advanced technical support, a high degree of content integration, low-carbon, environmentally and significant market advantages, is becoming to look as a breakthrough in publishing industrial difficulties,and a new space to promote industrial upgrading and to seek new growth in. University Press as the traditional publishing industry is an important area, is being in modern publishing to traditional publishing, the planned economy to market economy period of major change. the disadvantages of the traditional publishing process has already begun the development of productivity constraints. University Press, facing digital information technology Opportunities and the development of digital publishing an irreversible trend, and take the road of development of digital publishing is the future of the new University Press in the Competition. University Press, this article will be to design digital publishing strategy. University Press in the digital publishing of the status and characteristics of the development is summarized, based on the combination of the overall development of digital publishing and related trends and characteristics of the product shape and profit model, analyzes the development motivation and deep Background of digital publishing University Press system. University Press, which based on the actual and positioning, development of two strategic University Press Digital Publishing:the horizontal and vertical joint development of products based on the characteristics of differentiation strategy, mainly based on academic publishing, and customization of learning-based interactive educational publishing Community and build strategic positioning of products. Implementing the strategy of strong community, strengthen the construction of digital publishing compound talents.