Development Status And Improvement Countermeasures Of Media Literacy In Jianshi County,Hubei Province

The fifth era of the information revolution Internet era,completely subverting the traditional media lifestyle,the media fully infiltrated into our lives and changed our way of thinking.The media cognition and skills in the traditional media era can no longer meet the new communication needs.The cultivation,development and promotion of media literacy in the new media era are not only the people's livelihood,but also the national policy;the research on this topic has implications for the audience,society and the country.major.Comprehensive researchers' cognitive understanding of media literacy is defined as the ability to use,understand,judge,participate,and create the mass media.This paper takes Jianshi County of Hubei Province as the research object,discusses the status quo and dilemma of media literacy in Jianshi County,firstly combs the domestic and foreign media literacy literature,and summarizes the four dimensions of media literacy ability on the basis of this: media use,media understanding,Media judgment,media creation.Secondly,based on the overview of Jianshi County,the quantitative and qualitative analysis is carried out.The questionnaire survey is used to quantitatively study the basic information,media literacy scale and media prospects of the investigators.The spss software is used for descriptive statistics.Significant test and correlation test and draw relevant conclusions.In addition,in order to avoid the cognitive bias and subjective judgment in the quantification,the in-depth interviews were conducted by George Rizel in the description of the post-modern social theory of the strong class,the middle class,and the vulnerable class.Combined with in-depth interviews,the content communication of the media development in Jianshi County has a more in-depth and intuitive understanding.The interviewer's feedback supplements the quantitative results,comprehensively explores the status of media literacy,causes and related measures.Finally,the following conclusions are drawn: the overall media literacy of Jianshi County is at the upper-middle level.In terms of sub-dimensions,the media is near-optimal and the media creation is the worst.In the future,the turning point of the development of media literacy in Jianshi County will be in the promotion of e-education and the emphasis of the strong class.It is necessary to further meet the needs of the audience,guide the media literacy of the audience,and gradually narrow the gap in media literacy.