Investigation And Analysis On Media Literacy Of Jiangsu Provincial TV Station

"If counties are governed, the country will be peaceful". The county-level TV stations have thousands or even millions of audience, they are the most important media platform in counties. They are also the most primary media to propagate the national route and policy. The propagation effect often has an influence on the effect of the communication between the party and the government and people. And as the journalists in county-level TV stations are the information communicators, their media literacy level directly determines the program quality and spread effect of county-level TV station.The thesis takes the county-level TV stations’ journalists’ media literacy as the research object. The questionnaire is designed mainly by the literature research method. The situation of media literacy of county-level TV stations’ journalists in Jiangsu Province are investigated and analyzed through the questionnaire method. The overall situation of Jiangsu county-level journalists’media literacy is known by quantitative analysis. Then the corresponding strategies for existing problems are put forward. This thesis includes five parts:Chapter one is the introduction. The research background, objectives, research ideas,contents, and research significance are mainly stated.Chapter two is the literature review. The related concepts are explained and research review is stated. The concepts of county-level TV station, journalists, journalists in county-level TV station and media literacy are mainly introduced. In the meantime, the literature review of the present research situation of domestic media literacy has carried on.Chapter three talks about the media literacy research design. On the basis of document study, the research framework is constructed. The questionnaire is designed, predicted and modified. And the methods of questionnaire distribution and recovery are interpreted.The fourth chapter processes and analyzes the survey data. Data analysis for the recycling questionnaire is carried on. Then the quantitative analysis is conducted for the basic information of the investigation sample, the situation of county-level TV station journalists’ contact and cognitive of the media and their professional quality. Besides, the situation of the county-level TV station journalists’ quality under the media convergence and theirmedia literacy education is analyzed quantitatively.Chapter five makes a summary and puts forward the expectation. The summary of the status of county-level TV station journalists’ media literacy is made. And some suggestions for the problems existing in the investigation are put forward. At the same time, the expectation of media literacy research is conducted.