Study On The Development Of Internet+ County-level TV Stations

County-level TV stations are in the bottom of the TV industry chain because of their huge number and weak dissemination.They are facing multiple competitive pressures from newspapers,radio,Internet and other media as well as central,provincial and municipal TV stations.Nevertheless,county-level TV stations play an important role in disseminating government voices,enriching people's lives,communicating economic information and activating cultural markets.Therefore,county-level TV stations must carry out new media transformation,and transform themselves into traditional media and emerging media.In order to survive and develop,some county-level TV stations have used the development opportunities such as policies,technologies,and ideological changes to carry out the exploration and practice of “Internet +”.The main manifestations are as follows: first,integrate media resources to melt media reform,integrate news gathering and editing process,and establish a media sharing platform;two,test the water Internet + TV industry development mode for local people.Provide O2 O life and information services to provide e-commerce platform for local economic development.Third,establish a regional mobile phone live broadcasting alliance to share cultural resources and jointly promote products.However,in practice and exploration,county level TV stations are constrained by system constraints,weak economic foundation and lack of new media talents.There are many problems such as insufficient depth of development of multiplatform integration,narrow development of Internet and TV industry,lack of development goals of regional mobile direct seeding alliance and so on.Accordingly,the development strategies of the Internet + county level TV station are put forward: first,break the bottleneck of the system,integrate the resources of the local media,deepen the construction of the county's financial media with the advantage of "two micro ends";two,strengthen the localization and video of the new media;three,deepen the reform of the system,introduce a large number of new media technology talents and content production talents;four,implement the separate operation of enterprises and enterprises.We will set up joint-stock companies to explore the long-term development mechanism of regional new media alliances.