People's Daily And Shanxi Daily Study On Shanxi Image Construction

This paper adopts the content analysis method,selects People's Daily and Shanxi Daily as the research objects,analyzes the news reports about Shanxi from 2013 to2019,summarizes the image construction characteristics of Shanxi by different media combined with the presentation of image dimensions,and expounds the important role of mainstream media in the image construction of Shanxi.In terms of content,both of them attach importance to the three major areas of political,economic and social livelihood.In addition,the People's Daily focuses on the environmental protection in Shanxi,while the Shanxi daily pays more attention to the tourism,culture and science and technology education.Through the analysis of the image dimension,it can be seen that the image of Shanxi created by the two media,including the hard image and the soft image,is combined with the six image policies of Shanxi to compare the image building characteristics of Shanxi.In terms of framework,they both focus on defining facts and have different reporting tendencies.In form,People's Daily's reports on Shanxi mainly focus on the news section.Both of them take news and communication as the main reporting genre,and the commentary of Shanxi Daily also accounts for a certain proportion.For the selection of sources,People's Daily pays attention to the authority and mass character,while Shanxi Daily pays attention to the media shaping the voice.Both focus on visual presentation,and People's Daily introduces digital interaction.The role of mainstream media in the image construction of Shanxi mainly includes the following three aspects: First,the People's Daily grasps the major issues of regional development;Second,Shanxi daily strives to reverse regional stereotypes;Third,jointly grasp the law of communication to reshape the image of Shanxi.