The Research On The Image Of Hebei Province In The People’s Daily(2013-2015)

The rapid development in today’s society, a good regional image is a kind of high quality resources. The area has obvious social and economic development, it also gradually recognized by people. About the cognition to the local image and is also an engineering in the face of the outside world, to get objective and comprehensive cognition of local image, need to jump out of the region to more trial view of today’s society. Many of all kinds of media in the process of building a regional image, plays an indispensable role.In this paper, the 2013-2015 period, the People’s Daily reported in hebei province for sampling research, through the analysis of the bias of the People’s Daily reported, it is concluded that the image of hebei province. Through the analysis of sample data, showing the number of the People’s Daily reported on a region with its economic power correlation is not big, but the content of the reports can reflect a region’s social and economic development level. This paper analysis found that the People’s Daily reports of hebei province(2013-2015) is rendered in hebei province image: a diligent honest government is positive, large industrial province, education strong province, as well as the technological and cultural aspects of image is not highlighted.Presents the overall image of the reports on the effects of bias deviation, so the paper from several aspects of image in hebei province are proposed. First of all, a regional real image positioning must be clear, and according to the actual gap to improve existing image of the area. Second, the region itself to take the initiative to contact with external media, strengthen the consciousness of active agenda setting. Third, make full use of the big, unexpected events, good effect can be achieved to improve the regional image results. Fourth, enhance the consciousness of information exchange with the outside world, to undertake large-scale activities actively, through its reach the purpose of image transmission areas. Fifth, strengthen the influence of various kinds of media.