A Research On Female's Media Image In People's Daily(1978—2017)

With the advent of the Internet era,people have more and more access to information,from a single traditional paper media to a more inclined new media.Because of the development of self-Media and Wechat public numbers,people's dependence on traditional paper media has been weakened,and the number of people reading newspapers has also decreased.Although the "paper media decline theory" is very popular,paper media still plays a role in information dissemination,adheres to principles,and shapes the image of people.It is the original intention of this paper to explore how the People's Daily,as an organ newspaper of the Communist Party of China and one of the top ten newspapers in the world,has shaped the image of women.This paper takes the Female reporting on Women's Day in People's Daily from 1978 to 2017,which have been published in the past 40 years since the reform and opening up,as the research sample,and uses content analysis and text analysis to analyze the samples and discourse analysis to study the female image constructed by People's Daily.The first chapter is the introduction,which introduces the research background,research objects and research methods,and combs the literature review.Chapter 2 takes female reporting as the breakthrough point and carries out statistical analysis from macro perspective,including the distribution of the number of reports,reporting tendencies,reporting topics,reporting types,forming quantitative data analysis,and using discourse analysis from micro perspective to analyze the three selected news reports at the discourse level,including the headline,vocabulary choice,discourse style and rhetoric style.To interpret the report.In the third chapter,the female images constructed by People's Daily are divided into three categories:model avant-garde images,professional women and strong women images.Chapter IV,according to the female media image constructed,analyses the characteristics of the female media image construction in People's Daily.Most of them are positive reports.The main body is to praise and praise the spirit and role of women.With the convening of the 1995 World Conference on Women in China,the female images presented by the media have become more diversified,ranging from the model of participating in social construction,the female workers who work diligently in factories to the female media image.The change of female media image construction reflects the benefits of reform and opening up and the deepening of feminist thought.The fifth chapter explores the deep reasons behind the media image shaping.On the one hand,it is related to the positioning of paper media and the power influence behind it.On the other hand,it is related to the background of the times.Reform and opening-up not only includes the reform of the media in economy and society,but also includes the reform of the media.