A Research On The Characteristics And Adaptability Of "Introduction Of Children's Book" In China From 1999 To 2019

The increase in the market share of the introduction of children's book highlights a number of issues on domestic publishing.This thesis analyzes the adaptability of "introduced children's book" in China and Reflects the changes and problems behind the introduction of children's books in different adaptation stages.Based on the data of Dangdang by Content analysis and questionnaire,through the objective condition,topic,form,cultural connotation and marketing strategy of children's book,From the perspective of adaptation timing,content,and means of adaptation to find the situation of adaptation.combining the changes in data with “the U-adaptation Model” of Oberg,the thesis is analyzed from the honeymoon phase,shock phase and adaptive phase.It finally turns out that cross-cultural adaptation of children's book is an interactive process.The market boom is not necessarily behind the diversification Numbers,maybe the contingency policy of market.Therefore,it needs to think calmly the influences that introduction of children's books bring to us in different phrases.Unreasonable introduction children's book not merely leads the unbalance of the proportion of Chinese and western culture,but causes the unbalance between humanistic culture and scientific culture,which consequently making insufficient attention on Chinese culture,deficiency impetus of author's creation,the underdevelopment of distinctive culture and the limitation of children's book.During the introduction of children's book,it can be learned that the integration of topic's proximity,the unique connotation,the identity of spiritual content;the epochal character of form and international perspective has an impact on the development of children's book.