Research On Marketing Strategy Of Huawei Mobile Phone In Kyrgyzstan

With the development of science and technology and the continuous improvement of people's living standards,the penetration rate of mobile phones is increasing.In daily study,life and work,people are increasingly inseparable from mobile phones.In recent years,China's mobile phone industry has developed rapidly,and the domestic market is close to saturation,while overseas markets still have many market development opportunities,especially in Central Asia,where the mobile phone market has huge room for development.Huawei should seize the opportunities brought by the “Belt and Road” strategy and actively expand its internationalization path.Kyrgyzstan is an important node in China's One Belt One Road strategy and is at the core.Central Asia is "the heart of the world's political order," and Kyrgyzstan has a strategic channel in Central Asia,not only connecting The key point of Eurasia and the Middle East is also the inevitable place for the great powers to go east and west,and go north to south.K yrgyzstan has a very important strategic position in terms of geopolitics and geoeconomics.In this context,studying Huawei The marketing strategy in Kyrgyzstan has strong reference significance.Based on international marketing theory and STP analysis th eory,this paper uses SWOT analysis tools to study Huawei's marketing strategy in Kyrgyzstan.The first chapter of this paper introduces the research background,research significance,marketing theory and research status of mobile phone international mark eting strategies,as well as the research ideas and research methods used in the paper.The second chapter introduces the theoretical basis of this article.The third chapter analyzes Huawei 's marketing situation in Kyrgyzstan in terms of sales,mobile phone product series,and price,so as to obtain the problems of Huawei 's mobile phone marketing in Kyrgyzstan,including Kyrgyzstan 's lack of production facilities and long logistics time;the market foundation is unstable Insufficient brand building.The fourth chapter analyzes the marketing environment of Kyrgyzstan,including macro environment and micro environment,and conducts SWOT analysis on the internal and external environment of Huawei.The fifth chapter analyzes Kyrgyzstan 's mobile phone market segmentation,target market selection and market positioning,and summarizes Huawei 's specific marketing strategies in Kyrgyzstan.It also analyzes the guarantees that marketing strategies can implement.Finally,it summarizes some enlightenments from Huawei's marketing strategy in Kyrgyzstan to the overseas development of Chinese companies.