Research On The Improvement Of Huawei's Mobile Phone Product Marketing Strategy

With the advancement of communication technology,the technological gap between enterprises is getting smaller and smaller,and the homogenization competition of enterprises is becoming increasingly fierce.The competition between enterprises is more reflected in the user’s stickiness caused by the brand differences attached to the products,which becomes the source of the company’s ability to acquire consumers’ minds and guide consumer behaviors.Product marketing has become a brand awareness.An important means to enhance the competitiveness of products.Although Huawei’s current brand has reached a certain height,due to the shortening of the replacement cycle and the increase of uncertainties in consumer behavior,how to ensure the value-added of Huawei’s mobile phone brand in the future,continue to increase market share,and how to distinguish between internal and external competition.The problem has become an urgent problem to be solved in the development of Huawei mobile phones.On the basis of reviewing a large number of marketing theory documents,works and internal materials,the thesis is divided into six chapters.From the table and the inside,using PEST environmental analysis method and SWOT matrix analysis method,the Huawei mobile phone is located.The internal and external environment has clearly defined its advantages and disadvantages.It uses 4P\4R and other theories to combine differentiated pricing and channel selection with the consumer groups and market segments of Huawei mobile phones.At the same time,it also gives clear suggestions for marketing promotion and promotion strategies.Finally,the safeguard measures for the implementation of the solution were further clarified,and the direction of further research in the future was also pointed out.The mobile phone industry is changing rapidly,gradually transforming from hardware and price competition to competition between brands and soft power.In the case of product homogenization and the slowing of the iterative growth of revolutionary technology,product marketing has become an improvement of corporate image,brand value added,and pull-in.The most effective means of distance between enterprises and consumers,for Huawei mobile phones,the importance of product marketing strategy improvement is self-evident.