Research On Experience Marketing Strategy Of Huawei Mobile Phone In Heilongjiang

In the 21 st century,science and technology are advancing rapidly,the Internet field and artificial intelligence technology are developing rapidly,and competition in the smartphone industry is also fiercer.Enterprises are also constantly innovating to seek new points and create new power.As a leader in the technical level and product shipments of the mobile phone industry,Huawei has optimized and adjusted its experience marketing strategy in Heilongjiang to expand the market and occupy a larger market share.This article studies marketing strategy of Huawei mobile phone products in Heilongjiang market by using marketing theory.First,using the PEST model to analyze the marketing environment of Huawei mobile phone products in the Heilongjiang market.Secondly,analyze the current situation of Huawei's experience marketing in Heilongjiang market,and draw the problems and reasons in the existing strategy.Thirdly,using STP theory for market positioning,corresponding adjustment strategies are proposed for the existing experience marketing strategies from six aspects: sensory,emotion,thinking,action,association,and channel.Finally,in order to ensure that the adjusted experience marketing strategy can be effectively implemented,supporting safeguard measures are proposed.It provides a reference for Huawei's mobile phone products to develop better in the Heilongjiang market in the future,and it can also give some enlightenment to the development strategies of other domestic mobile phone brands.