Research On The Marketing Strategy Of Huawei Mobile Phone In Iran

In the Internet age,mobile phones have become a necessity in people's study,work and life.In recent years,China's mobile phone industry has a strong momentum of development,the domestic market has tended to saturation,but there is still a certain development space for overseas markets,especially in the West Asian region of Iran market is still very broad.It can be said that economic globalization is the "century feature" of the 21 st century.The economic world is undergoing profound changes.The flow and allocation of various resources in the global context have become profound changes in the world today.Local Chinese companies must seek opportunities abroad and begin their internationalization journey.Entering the world market is not the ultimate goal,but the real goal is to compete with multinational giants for global market share and develop international core competitiveness.Huawei's mobile phone products have also achieved an international layout,with research and development institutions and market branches established in many countries.In the current competitive business environment,all companies are looking for strategies and methods to stabilize competition and achieve growth and enhancement.In the face of the growth of overseas market demand,the fierce competition,challenges and opportunities in the international mobile phone market are still outstanding in the context of economic globalization.How Huawei makes corresponding marketing strategies in Iran to form the company's market competitiveness,further expand the Iranian mobile phone market,and maintain its sustainable development capacity is the key issue on its internationalization road.This paper analyzes the Huawei mobile phone distribution,the main products in Iran market,product price,distribution channels,sales data,such as marketing present situation,and through the questionnaire survey in the form of the Huawei mobile phone Iranian consumer satisfaction of mobile phone,further analyzes the problems in Huawei mobile phone marketing in Iran,combined with the domestic marketing environment,using the SWOT method,Comprehensive analysis of Huawei mobile phones in Iran's strengths,weaknesses,opportunities and threats,and then use the STP theory,to Iran's mobile phone market segmentation,target market selection and market positioning analysis,and combined with the market marketing 4 p theory,from the product strategy,price strategy,channel strategy and promotion strategy four aspects proposed the marketing strategy for Huawei mobile phone market in Iran,At the same time put forward the marketing strategy implementation safeguard measures.It is expected to provide reference for promoting Huawei's marketing decision in the international market.