| With the development of science and technology,the traditional TV media has been unable to meet the needs of the audience,and the era of media integration has emerged.The idol-cultivating network variety shows also changed,shifting the broadcast position to a video website,so that people can watch its open features anytime,anywhere via a mobile phone connected to the Internet,and also make the duration of traditional programs and broadcast content choices.The problem has been solved.This change not only meets the needs of most of the audience,but also further increases the cross-space interaction between the players and the audience,which greatly improves the audience's participation.The idol-cultivating network variety show also gives the audience an unprecedented right to participate in the characteristics of the program,which makes the audience as a "national producer" to participate in the entire process of idol-cultivation.The idol-cultivating online variety show originated in South Korea,and was popular in China in 2018.The author takes the three best domestic variety shows in "Creation Camp 2019","Idol Trainee" and "Creation 101" as examples,and summarizes the model,competition system and On the basis of the values conveyed by the program,the use of communication theories such as interactive ceremony chain,fan economy,use and satisfaction,starting from the four aspects of the communicator,the content of the communication,the communication channels and means,and the interaction of the audience,to further analyze the current idol formation in China.The characteristics of the spread of network-like variety shows,and point out the current problems in the development of variety shows,and put forward development suggestions for each issue.Compared with traditional TV talent shows,idol-cultivated network variety shows have different characteristics in terms of communicators,content,channels and means,and audience interaction: the diversification of communication subjects and the powerful broadcast platform traffic;Diversified subject matter content,the program's own entertainment attributes and topic attributes;use of the instructor star effect,producers and broadcasters to carry out online and offline promotional activities,cooperation with advertisers for program promotion,and "label marketing" through player settings;audience Ability to participate in the "Idol Development" program throughout the process.But the program also has problems that cannot be ignored: excessive consumption of stars and players,and idol selection standards place too much emphasis on "whether you can win fans";the homogenization of program models and competition systems is serious,and the value orientation of programs is excessively entertaining;idols are too developed rely on "personal settings",through post-production to amplify contradictions,gain attention;consumer fans overheated.To improve the quality of idol-cultivated network variety shows,optimize their dissemination effects,and promote the healthy and lasting development of programs,it is necessary to take corresponding measures in response to the problems.Such as raising the "entry threshold" for players' selection;adapting policies to improve program content;innovating in program planning and mode;establishing a perfect training mechanism;improving the media literacy of fan groups. |
