| Since its establishment in 2005,Russia Today(RT)has become a TV station with the same influence as CNN and BBC,and has continuously impacted the international influence of CNN and BBC.It broadcasts live news,documentaries,talk shows and other programs in English,Russian,Arabic and Spanish in more than 100 countries around the world 24 hours."Russia Today" has accelerated the development of the traditional TV field,and has also opened more accounts on social media such as YouTube,Instagram,Twitter,Facebook,etc.,and attracted many fans with its reporting features.And its YouTube account has long had a huge influence on the YouTube platform,with a total of more than 3.5 million subscribers and more than 2.7 billion views.The Russian account of Russia Today(RT ?? ???????)also attracted more than 1 million subscribers and more than 1.1 billion views.Therefore,it is of great significance to research the China-related videos of his account.On the one hand,he can analyze the Chinese image formed in his China-related videos.On the other hand,he can analyze the news frame of the China-related videos of the account from different angles and release form.The main research object of this paper is the Russian account of "Russia Today" on the YouTube platform.Mainly use content analysis method in quantitative research,the Russian account on the YouTube platform has been analyzed since its creation in 2011 to April 30,2019.All uploaded videos related to China are analyzed in terms of report topics,video duration,video playback volume,etc.,and use case analysis method for typical videos,and then summarize the image of the Chinese country created by the account;and use the news frame theory based on the selected China-related videos Count the high-frequency vocabulary in the news title to explore the most representative vocabulary of China reflected in the account 's China-related video titles;at the same time,statistics on the account 's China-related video release form and analyze its The reliability of the source of the uploaded China-related video.And draw the main conclusion: the video released by the account has created a positive image of the Chinese state for the audience to create a highly political cooperation,rapid economic development,strong military strength,close cooperation with the Russian military,and high technological level.At the same time,more reports of catastrophic events have also shaped a negative Chinese social image with frequent natural disasters and social crisis events. |
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