Research On The Low-efficiency Problems And Optimization Measures Of Public Library Reading Promotion Activities

In recent years,public libraries have been undertaking the task of reading for all because of their rich and diverse literature resources and quiet and elegant reading environment.Public libraries all over the world have organized reading promotion activities with rich types and novel themes,which have been well received by the public.Reading promotion activities have become a new business card to refresh the public's awareness of public libraries.However,while achieving achievements,many problems have deeply affected the effectiveness of the activities.Therefore,in-depth analysis of the inefficiency of reading promotion activities in public libraries is an important part of optimizing the activities.On the basis of economics and management's interpretation of the "effect","efficiency" and "benefit" theory,this article combines the theory and characteristics of reading promotion activities in public libraries,and constructs a three-level analysis framework for reading promotion activities as a theory.Based on text content analysis and empirical investigation.The thesis uses content analysis as the main research method.It extracts the text content of "inefficient problems" in the relevant literature of public library reading promotion activities in the past two years.It analyzes and sorts out according to the "effect-efficiency benefit" threelevel analysis framework.Among the inefficiencies,and exploring the causes of inefficient reading promotion activities,the study found:(a)Internal causes include readers' inability to read and insufficient reading consciousness,inefficient mechanisms for library supervision,management,employment,and participation of social forces,and librarian's own cognitive errors;external causes include inadequate reading promotion systems at the political level and economic aspects Regional economic development is uneven,the family and society reading environment at the social level is lacking,and the impact of Internet technology at the technical level.(b)On the basis of content analysis,the paper conducts offline empirical investigations,interviews with librarians and readers participating in reading promotion activities,records activity observation cases,and analyzes the current public library reading promotion activities based on the results of text content analysis Prominent inefficiency issues,the results are: a)the lagging of the readers 'research work on the effect level of activities,the lack of publicity channels and services,and the lack of evaluation work;b)the lack of effective talent team construction at the level of activity efficiency;c)Weakening of the “readability” of the activity.Finally,based on the problem and guided by the "effect-efficiency-benefit" of the optimization activity,it proposed to establish a "library-reader" communication platform,expand the reading promotion service group,expand communication channels across agencies,and vigorously implement event evaluation.