The Innovation Of Hunan TV's Brand Reality Show In The Omnimedia Age

The media convergence from "traditional media +" to "internet +",and to the deep development of integration,finally entered the omnimedia age.The omnimedia ecosystem is characterized by technology,intelligence and scenario.Hunan TV proposes to be the "last generation of traditional TV" with the challenges of the Internet.Making the dual-drive with Hunan TV and MGTV as an omnimedia system through fifteen years of development,Hunan TV has established the core of high-quality content and MGTV completed a profit.It is that which represents the development of Chinese traditional TV media convergence and shows the characterization of the omnimedia of Chinese TV.In the Internet information and services,TV producers need to grasp the important rules of content production.Hunan TV's brand reality show is integrated omnimedia thinking and paths from creativity and communication.This thesis takes "Hunan TV's Brand Reality Shows" as the research object containing "Singer","The Sound" and "My Little One",and analyzes its creativity of concept and production method.From the TV narratology,the omnimedia thinking of these brand program creativity is reflected in the fresh themes,the multidimensional model,the diversity of characters;from the communication,the omnimedia path is expressed through the social communication matrix.The multi-dimensional operations continue to expand the audience and deep bond with mobile multi-platform to foster a loyal audience.However,Hunan TV's brand reality shows have some problems,which deserves searchers' attention.Hunan TV have a series of crisis from the difference of policy standards,the continuous loss of talents and the rapid development of the video websites.And this paper proposes strategies.Under the Hunan TV's “Happy China”brand,it is necessary not only to match the mainly public opinion with the needs of the audience,but also to integrate various resources,enhance the benchmark for the production of program content,and explore the new model of the reality show in all directions,and present the popular and classic programs.