Research On The Innovation Of Mainstream Media's News Products In The Era Of Omni-media

The era of Omni-media has arrived.Information dissemination is no longer a single form of communication,but a collection of various media as one.Communication has become a national strategy.To achieve long-term and stable development,the mainstream media must be transformed and upgraded.,innovation.The mainstream media news product innovation in the Omni-media era has two main driving factors: external power and endogenous power.Among them,external power includes media competition,audience migration and advertising pressure.Endogenous power includes mission responsibility,head benefit and technological innovation.With the media integration moving forward,in a few short year s,the appeal and appeal of mainstream media news products have been greatly enhanced,and undeniable innovation results have been achieved: new product concepts such as user first,instant communication,and attention to effects have been formed.New prod uct forms such as news game products,mixed news products,vertical news products,and news articles on self-designed topics have emerged,resulting in new forms such as rich forms,three-dimensional communication,dynamic presentation,and diverse subjects.Features have spawned new market demands including aesthetic needs,experience needs,and interactive needs.However,mainstream media news products also have many problems in the process of innovation,which is worthy of vigilance.The concepts of heav y external substance,heavy production and light transmission are lagging behind.The lack of talents in the whole media,the inflexibility of the employment mechanism,the ineffective protection of intellectual property rights,and the serious plagiarism all restrict the innovation and development of mainstream media news products.In view of the above problems,this paper believes that for the mainstream media that wants to enhance the ability of Omni-media propaganda,concept innovation is the premise,technological innovation is the foundation,mechanism innovation is the key,environmental innovation is the guarantee,only four-pronged,joint efforts Actively unify and integrate all kinds of communication channels and achieve deep integration,in order to build a converged communication platform integrating news reporting,information dissemination and convenience services,and greatly enhance the communication,influence,guidance and credibility of mainstream media.