Research On Short Video Journalism In Mainstream Media

With the further development of media convergence,the trend of media platform and platform media is intensifying.The rise of short video platforms has attracted a large number of users.The fast-paced social environment has transformed the audience 's habit of obtaining information from reading “graphics” to watching “short videos”.With the help of technology,short videos are becoming the main means of communication in the new Internet era.An important channel for information dissemination plays an important role in news reporting.Short video news emerged as the times require.At present,the development of short video news has just begun,and the status of video news in mainstream media has drawn much attention from the academic community and the industry.This article discusses the spread mode of mainstream short video news from the following four aspects: in terms of communication subjects,the source and production subject of short video news are divided into individual users,professional teams and media organizations;in terms of content characteristics,Through observation method and case analysis method,the content characteristics of mainstream short video news are analyzed.In terms of communication channels,the mainstream media short video news communication channels are listed on portal platforms,social short-vision screen platforms,and news client platforms.And users,through the use of questionnaires,a basic understanding of the user structure and needs of mainstream media short video news.During the discussion,the author found that mainstream short video news content has low quality,blurry pictures,lack of professionals and tools,and narrow profit channels.According to the current development trend of short video,the author has thought and analyzed the development of short video news in mainstream media,and believes that there is still great room for the development of short video news.In view of the above problems,this article proposes that from the three levels of technology,content and operation,short video news should rely on the power of technology to improve production efficiency and personalized services;multi-dimensional innovation in content to further develop in depth;continue to expand the channels of communication Exploring profit models and building brand effects.With a view to contributing to the development of short video journalism.