Operation Analytical Report Of The WeChat Public Account "The Sports Brand TOP Road"

This design work uses WeChat public platform as the carrier to carry out daily operation and maintenance of personal self-media WeChat public account "Sports Brand TOP Road".It takes the domestic and foreign sports brands such as"Nike","Adidas","Li Ning","Anta" other well-known brands as the main research objects,closely following the cutting-edge sports brand image building and new media promotion models,and conducting in-depth analysis and thinking on how brands can spread and promote their own culture to achieve the expansion of influence.In this article,the author first comprehensively summarizes the development overview,operation process,and operation and dissemination status of the "sports brand TOP road" itself,and brings the technology and data of all aspects of the public account from the experience and perspective of the personal public account operator.In view of the current problems of the public account,the author also carried out targeted thinking and summary,with a view to studying and researching the same type of self-media through the operation practice of the self-media WeChat public account,for domestic domestic sports brands in the new media.The development trend and existing problems of communication and promotion in the environment are put forward some suggestions and references,hoping that this report can be inspiring to the operators of sports brand WeChat public accounts.