| At the beginning of the new century,when the TV news revolution is in full swing,the birth of the Internet has changed its original pace of reform.Internet technology has fundamentally innovated the whole process of information production and communication.In this context,how to deal with TV news? What is its future? These problems are very urgent nowadays.Internet media is not only a challenge but also an opportunity for TV news.On the one hand,Internet media has launched a "contest" with it for the discourse power.On the other hand,TV news continues to develop internet media business for transformation and reform.Especially,in today's increasingly louder call for media convergence,major TV stations have integrated resources and set up their own media matrix one after another,now TV news has a new development space and new changes in its communication process which including opening up different communication channels,increasing new program forms and expanding the audience,grasping the law of "focus communication" and setting up the media image of the audience's characteristics,constantly improving the quality of the program,using scientific and technological means and "IP" operation.According to the literature and cases,the strategy of TV news communication is closely related to the update of media technology.Since the birth of TV news in 1958,China's TV media technology has gone from simplification to diversification,integration and integration,the TV news communication strategy has been constantly updated.From the beginning,it has increased the broadcast times,increased the live broadcast,and improved the reporting ability.Until now,it has constructed the media matrix communication,and many new program forms have emerged,greatly enriching the content of the program.With the support of new media technology,the communication strategy of TV news media should not only continue to do a good job in TV news programs,but also focus on improving the interactive communication efficiency in the "multi-screen" situation,widely use network materials,keep technical equipment updated,etc.From the research results,it is an inevitable trend for TV news to spread online,and "short video" is also a key step in the media transformation.Therefore,it is necessary for TV news to gain experience from Internet video enterprise.TV news can try to rely on its own programs as the brand,and realize the "IP" operation of news programs,gradually build programs based on different communication channels,employ technology equipment to enhance communication ability and create service and multi-functional media,and gradually build a new TV news ecosystem under the background of media convergene. |
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