Research On The Development Of VR News In China With The Background Of Media Convergence

Every new technology has brought great changes to the development of news media.VR News hasn't only changed the traditional information dissemination model,but also improved the news fusion,and provided practical development directions for media industry.Focusing on the background of media convergence,using methods about literature research,case analysis and comparative analysis,this paper analyzes the diversification of domestic VR News communication subject,the diversification of communication channels,the type of communication content and the development status of stratification of communication effects.Grasp the development of VR News itself and its integration and communication,and deeply analyze the integration performance of VR News at all levels.Among them,at the level of media technology,we mainly study the ways of VR News multiple technology communication from the integration of VR news and H5,live broadcast technology and AR;at the communication contents,mainly analyze the fusion content of domestic VR News from virtual and reality,news and three perspectives of games,contents and symbols;at the level of audience experience,the impact of immersive communication on the audience is analyzed from three aspects: communication and reception,comprehensiveness and individuality,absence and presence.Finally,focusing on the development trend of media integration,we will consider and summarize the shortcomings of VR News in the above aspects,and explore the direction of development integration of domestic VR News in deepening media technology,strengthen the integration of communication content,and optimize the integration of audience experience.