Audio News Under The Background Of Media Convergence Research On Communication Strategy

Since the 21st century,with the rapid development of Internet technology,new media has been challenging traditional media by virtue of its inherent technological advantages and convenient communication.The survival environment of traditional media has become increasingly depressed,and the development of media convergence has become an irresistible trend.As a traditional media,the radio station has been the main carrier of the continuous development and change of audio since its birth.From the transmission of analog signals at the very beginning to the Internet as the transmission carrier,the industry of audio exploration and development and innovation has been in constant progress,and audio news also because of its special sound symbol and dissemination value,make news products in the charm of hearing constantly highlight the value,from "small group communication" to mass communication,sound products gradually won the corresponding share.This paper is based on the environment of media convergence,through case studies,participatory experience studies and comparative studies,conducted an in-depth study on the communication strategy of the "Tianyan Radio" of the "Tianyan News" APP of Guizhou Daily Contemporary Financial Media Group,multi-angle study of audio news,audio programs under the background of media convergence coruscate gives unique charm.The article is divided into five parts.The first part summarizes the development of audio news,analyzing the development and evolution process of audio news and the development form under the Internet from the transmission form,application scene and development driving force of audio news;The second part,based on the research and analysis of media convergence and audio communication characteristics,studies the communication strategy of the emerging audio platform of "Tianyan Radio" from the aspects of communication content,technology and promotion channels,as well as the communication rules of the integration development of "Tianyan Radio" and Guizhou Daily;The third part makes a comparative analysis with the advantage of the audio platform "Nandu Audio",and summarizes the limitations of the fourth part "Tianyan Radio" in terms of content output,platform push and operation mode;The fifth part combines the program positioning of "Tianyan Radio" and the characteristics of its own development laws,and finally puts forward suggestions and thoughts from the aspects of spreading originality,integrating intelligent technology and brand image,it is hoped that in the future media competition,Sky Eye Radio will develop more news products with depth,temperature and heat,take audio symbols as the communication medium,stimulate greater communication value,win a place in the media convergence,and expand the living space.And then for the traditional media to break through the situation,a kind of exploration,to provide a choice.