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Research On The Strategy Of The Informatization Development Of NBP Company From The Perspective Of Intelligent Manufacturing

Posted on:2021-04-26Degree:MasterType:Thesis
Country:ChinaCandidate:C Y LiuFull Text:PDF
GTID:2428330620968828Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Today,with the rapid development of information technology,developed countries all over the world show great enthusiasm for the development of information technology.They speed up their pace to seize the commanding height of information technology development,and formulate a more targeted development strategy according to their own characteristics.Our government has also gradually clarified its own information development strategy and has repeatedly promoted its strategic position.In recent years,new sci-tech revolution and industrial transformation has swept the world.Emerging technologies such as cloud computing,big data,Internet of things,artificial intelligence,etc.are increasingly widely used in the manufacturing industry,which has released great potential for the traditional manufacturing industry and brought great impact on the traditional manufacturing industry.Under the vision of intelligent manufacturing,it is urgent for traditional manufacturing enterprises to formulate information development strategies that conform to the new round of industrial revolution.This paper expounds and analyzes the current situation of the development of enterprise informatization,evaluates the current situation of the of NBP's informatization,through the establishment of the NBP-SMCMM model,and analyzes the existing problems and deficiencies.This paper analyzes the macro environment of NBP's informatization from the aspects of economic environment,political and legal environment,social and cultural environment,technical environment,etc.with PEST analysis method,it uses Porter's five forces model to analyze the bargaining power of buyers,suppliers,substitutes,potential competitors,new entrants in the industry and competitors in the industry This paper analyzes the competitiveness of the company in the industry from five aspects,such as competitiveness,so as to obtain the opportunities and threats brought by the macro environment and industry environment to the company;combined with the internal resources of NBP company,it analyzes its advantages and disadvantages.Finally,using the analysis results of internal and external environment,using SWOT analysis method to get four kinds of strategies,to find the development direction of the company's information expansion.After finding out the strategic positioning of NBP company to establish the industry's intelligent benchmarking enterprise,and determining ‘through the in-depth integration of information technology and business,automation technology,manufacturing technology and artificial intelligence technology,build the information system of collaborative,agile,flexible and intelligent ',promote the transformation of the company's management mode,production mode and decision-making mode,and make the company in the same industry With the strategic goal of ‘the shortest product design and development and delivery cycle,the best product quality,the highest production efficiency and comprehensive utilization rate of resources,and the lowest operating cost',the company has formulated the development strategy of innovation,specialization and Alliance for the information development of the company.In order to ensure the implementation of the strategy,this paper has formulated six strategic implementation measures,including ‘promoting the integration of business and technology at the top level of design',and has given implementation guarantee measures and suggestions from four aspects of organization,investment,talent and culture.The development of intelligent manufacturing industry of NBP is still in its infancy.In this paper,the strategy of the informatization development of NBP company is systematically studied from the perspective of intelligent manufacturing,in order to enhance the core competitiveness of the company in the new round of industrial revolution,avoid the risk of information construction,and actively explore the development of industry information.
Keywords/Search Tags:information strategy, intelligent manufacturing, strategic management
PDF Full Text Request
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