Research On The Strategic Management Of Intelligent Electronic Products Of Beijing Bozan Technology Company

In the early stage of reform and opening up,China's industrial electronic products were lack of experience and weak technology accumulation.Through introducing foreign capital and advanced technology,we have accumulated a lot of technology and experience in the production of electronic products in the course of 40 years of development.At present,the production capacity of upstream industry is relatively weak,and many core technologies are still controlled in foreign countries,such as chip manufacturing,high-tech assembly line manufacturing and so on.Downstream industries have strong production capacity,such as mobile phones,televisions,air conditioners and other electronic products product-level production.MMI,an authoritative institution in the electronics industry,released a list of the TOP50 EMS(electronic manufacturing services)manufacturers in 2017,among which 4 manufacturers in the Chinese mainland successfully entered the TOP50 list.Because of their excellent quality and affordable prices,many domestic suppliers have become the upstream suppliers of apple and Samsung,and won the recognition of international first-tier manufacturers in the market.China's excellent downstream manufacturing capacity also provides convenience for China's independent brands.Domestic independent brands such as GREE,Haier,Hisense,HUAWEI,MI and Le Eco have gradually entered people's vision,and domestic electronic products have good supply capacity.Beijing Bozan technology co.,ltd.is a pioneer in the field of intelligent electronic products in China.Although it has certain influence and advantages,it still has a long way to go in the future.Strategic research on the intelligent electronic products of Beijing bozan technology company in a period of time is a small part of the response to supply-side reform,and is of great significance to the intelligent,stable,rapid and robust development of electronic products of Beijing Bozan technology company.This paper first from the Beijing Bozan technology company's brief introduction,Beijing Bozan technology company's intelligent electronic products strategic analysis,including external analysis,internal analysis and inside and outside analysis,and then put forward Beijing Bozan technology company intelligent Electronic products may appear problems and analysis of its reasons.Because the product strategy is the enterprise to its production and operation of the product of the overall planning,is the enterprise marketing mix of the most basic,one of the most important elements.Because Bozan has a very large number of advantages,including high product configuration,cost-effective,so product selection strategy,we according to the product life cycle method of Beijing Bozan technology company analysis,in the initial stage,Bozan preferred mass market,in the growth period of products,focusing on 80% users of 80% demand,in the maturity,product design,Emphasizing "reasoning",that is,70% rationality,30% sensibility,in the withdrawal period,emphasizing more discounts more concessions.Choose a leading-edge development strategy in our product selection strategy.In the product composition strategy,choose to expand the product portfolio strategy and increase the high-grade product strategy.Secondly,in the strategic implementation level,marketing point of view,to identify with Bozan and its product values in line with the customer,clear the target market,as an opportunity to kill into the market.Research and development perspective,the use of training methods,focus on independent research and Development to grasp the initiative,especially with technical barriers and can reflect product differences in R & amp;d results,can consider appropriate outsourcing of intellectual property rights to help R & amp;d start and control of core technology.The JIT system is used in the production and operation Angle.Advantages are low inventory,good iteration,reduce inventory costs,reduce the risk of product.Procurement source is the use of most of the single source strategy,a small number of multi-source strategy.Human resources can adopt a "training-oriented" talent strategy that is more favorable to both the company and the talent,and find experienced engineers to lead students who have just graduated but master basic professional skills,and grow together with the enterprise.Finally,Bozan can adopt a flat structure in the organizational structure,the financial advantage budget is present,the short-term strategy is in place,the conservative budget is back,and the technical and human resources support each other to ensure the above strategy.Through the strategic analysis of Beijing Bozan technology company,product strategy selection,strategic implementation,is the Beijing Bozan technology company electronic products intelligent stability,rapid,robust development is of great significance.