Research On The Strategic Transformation Of H Newspaper In The New Media Era

At present,the overall level of information technology in society is continuously increasing,and the ever-changing mobile Internet technology has brought great convenience to people’s work and life.New media products such as Weibo,Weixin and mobile news client have arrived quietly and integrated into people’s daily life.They have changed people’s habits of getting news information by subscribing to paper media,watching TV and so on.They have also caused new challenges and challenges to the traditional media market.Especially as a paper medium of traditional media,a newspaper presented to the reader must experience at least several links,such as topic selection,interview,editing,typesetting,printing,etc.At this time,the reader may have already finished reading the news information of interest with the new media product in his hand.In addition to a more convenient and time-sensitive reading experience,readers can break through the limitations of previous newspaper layouts,actively retrieve news information of their own interest through new media products,which will also actively push interesting news information and related information to readers through mobile Internet technologies such as cloud computing,artificial intelligence,big data,etc.without paying any subscription fees.Facing the convenience brought by new media products,the main channel for the public to obtain news information is no longer limited to traditional media such as paper media.The disadvantage of paper media in terms of timeliness of dissemination has been doubled,and the situation has become more and more difficult.Many newspapers and periodicals have been trapped in the dilemma of reader loss,publishing and advertising business declining.As a result,the dissemination influence has been weakened,and even some paper media have been forced to stop publishing and go bankrupt.In response to the call of the state,H Newspaper,an industry newspaper that has just been converted from a public institution to a state-owned enterprise,will be the object of study.This paper will deeply study and analyze the external and internal environment of H Newspaper in the new media era,make full use of the strategic management theory,and try to combine the advantages of traditional newspaper groups with new media platform to fully describe the opportunities and challenges faced by newspaper groups in the new media era.Through drafting the enterprise transformation strategy for H newspaper,the stable development of H newspaper in the new media era can be achieved.While providing strong support for H Newspaper’s future development strategy,it also explores a way for other newspaper groups,especially those restructured into state-owned enterprises,to adapt to the development needs of the current new media era,and provides a set of operational,replicable and referential strategic transformation programs.