Research On The Location Evaluation System Of W Enterprise's Bookstores

Location selection is an unavoidable work for all the operators of physical stores,which will directly affect the future business performance of the stores,and it is no exception for bookstores.There are some problems in the process of selecting bookstores for W enterprise,such as the lack of unified standards for influencing factors,the lack of reasonable weight indicators for each factor,and the subjectivity of decision-making process.Therefore,in order to improve the effect of bookshop location,the relevant research work has been carried out and the evaluation system of bookshop location of W enterprise has been established.First of all,the first step to establish the evaluation system of bookstore location is to determine the influencing factors.By using Delphi method,the relevant personnel of W enterprise set up an expert team to carry out multiple rounds of research and determine the influencing factors of the location of W enterprise bookstore.It includes six first-class influencing factors of bookstore location,including customer source,business environment,cost,convenience of arrival,property situation and future development trend,as well as 18 second-class influencing factors.Then,on this basis,using AHP to build the hierarchical structure model of the evaluation system of W enterprise Bookstore location,construct the judgment matrix,carry out the consistency test,and clarify the weight coefficient of each influencing factor to the bookstore location.It is found that the most important factor of the first level influencing factors is the passenger source,and the other influencing factors are business environment,cost,arrival convenience,property situation and future development trend in order of importance.We should not pay too much attention to a certain influencing factor in site selection decision-making,and should make a reasonable comprehensive judgment according to the scientific analysis results.It is also found that there are significant differences in the order of importance of the secondary influencing factors under the same attribution.For example,under the factor of source of tourists,the second level influencing factors are students' source of tourists,home-based source of tourists and office source of tourists,with the importance ranking of 1,6 and 11 respectively;under the factor of arrival convenience,the second level influencing factors are bus arrival,driving arrival and parking convenience,with the importance ranking of 4,16 and 9 respectively.Therefore,it is necessary to consider the secondary factors when making the location decision,so as to ensure that some details are fully considered and the rationality of the decision results is guaranteed.Finally,the evaluation system of W enterprise Bookstore location is applied to the practice of Z City Bookstore location,and three alternative schemes are analyzed.According to the reasonable weight,the influencing factors are considered comprehensively.The alternative scheme of Z City new area pedestrian street location is determined to be the comprehensive optimum because of the advantages of important factors such as student source.Through practice,it not only solves the actual location problem,but also proves the effectiveness of the evaluation system.Compared with the existing literature on the location of bookstores,the evaluation system constructed in this paper has the advantages of pertinence,systematization and applicability for enterprises.